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The First Year: Goals, Challenges, and Accomplishments with EMV

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It has been little more than one year since the liability shift began on October 1st, 2015, where merchants would be liable for fraudulent activity in their stores, as opposed to credit card companies.  And since then, small and large businesses alike have made the switch to EMV.  Here is a look at some of what the transition has been able to accomplish, along with some of the challenges we continue to work through:

The Main Accomplishment: The main goal was to take a bite out of fraud, and so far, the switch to chip-enabled cards is doing just that.  Mastercard, for example, in a press release last month, noted a 54% decrease in fraud between April 2015 and April 2016.

We do have a few areas where we continue to work on improving, and they include:

  1. During this transition, not all merchants use EMV-card processors.  So sometimes you might be required to swipe, while other times you may need to insert the card chip-first.  It can be confusing, but it is a necessary step to ease the transition.
  1. Speed of transactions. Some EMV payment processors are faster than others, and we want all of them to be quick, to get you in and out of a store swiftly.  With different card brands having different speeds for payment processing, we would like to eventually develop a more streamlined, efficient payment speed that everyone works within.
  1. Bottlenecks. With many merchants deciding to upgrade to EMV-supported payment processors, certification can be a lengthy process, along with lead time needed to manufacture chip cards.  Both can be a lengthy process, and Visa, for one, starting in July 2016, introduced initiatives to ease the certification process.  And the card manufacturer, Oberthur, can manufacture cards in five days, cutting lead time significantly from the traditional weeks-long lead time.

Overall, we are making strides towards eliminating fraud in the United States, chiefly thanks to the merchants and consumers.  We will continue to work on these items to ensure a better transition.  To learn how COCARD can work with your company to ease the transition from stripe cards to chip-enabled cards, call us today at 1-800-317-1819.

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Julie’s Treasures and REVONU POS: Aye, the Perfect Match!

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REVONU POS is making a huge impact on the POS community, and to talk about why, we asked Julie Nelson, owner of Julie’s Treasures in Minnesota, a retail consignment store,  what she thinks about her new REVONU POS system and COCARD.

COCARD: What made you choose COCARD for your payment processing?

Julie: COCARD was recommended to me by the previous owner.

COCARD: Was the previous owner already using REVONU?

Julie: No, he didn’t have a POS system to run the business. But I definitely wanted to utilize one. The previous owner mentioned that COCARD had POS systems available and I really liked REVONU.

COCARD: So it seems like REVONU has made your business easier to manage! Could you give me some examples as to how REVONU has improved the operation of your business?

Julie: REVONU has made a positive difference! After getting REVONU, it has been easier to keep track of sales as it can sometimes be difficult to keep track of consignors. We also have two different shipping services that are out of the office, so we rely on REVONU to keep those organized. It is very important that we keep track of who we are selling to and who to pay!

COCARD: Would you say REVONU does a good job at catering to a retail business, such as Julie’s Treasures?

Julie: Yes

COCARD: Is it relatively easy for you to keep your inventory organized using REVONU?

Julie: Yes

COCARD: If you could see one feature be added/changed to REVONU what would that be?

Julie: Honestly, I haven’t encountered any issues!

COCARD: What is your favorite aspect of REVONU?

Julie: My favorite aspects are the sales tracking and the back office management options as well has being able to get support for REVONU and my merchant services account in one place with one call!

COCARD:  Thank you Julie for taking the time to speak with us today!  

Is REVONU POS right for your business?  Give us a call to set up a demo, we love to show it off!  800-318-1819

 

 

 

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Cartoon illustrations of an EMV Chip Card reader and EMV Credit Card

The EMV Files: A Conversation with Chip and Terminal

Cartoon illustrations of an EMV Chip Card reader and EMV Credit Card

Last week we introduced Chip and Terminal, who have a lot to say about EMV, mainly because they are the main components in EMV technology. So we were lucky enough to be able to book a slot on their busy schedule this fall season to interview them and ask them a few questions. Personally, we think they’d be great on Bravo, but they might have competition with a real housewife or two.

COCARD: Hi Chip. Hi Terminal. We’re so glad that we could ask you two a few questions about EMV. Really, we’re honored. Could you just start by telling us a little bit about yourselves?

Chip: Sure, well I’m Chip, and I’m the small chip that’s embedded in credit cards with EMV technology. Banks have already started transitioning to cards including yours truly, and plan on having all cards in the US utilizing EMV technology within five years.

Terminal: I’m Terminal, and all cards containing chips, will be dipped into terminals to be read. I like to say that I give new meaning to dipping the chip. I provide a one-time code to authenticate the card. Because of this, your data is protected, preventing a person from stealing a code that is only good for one transaction.

COCARD: So when did you first realize that you worked so well together, that you were a great team?

Terminal: I’ll take this one Chip. We’ve had a couple of countries really benefit from EMV technology. There’s the UK, which reduced fraud by more than half between 2004 and 2013 upon implementing EMV cards. Then there’s Canada, eh, that started the EMV roll-out in 2003 and reported fraud of $29.5 million (CAD), down 79% from 2009, which was $142 million (CAD). So I would say that it’s taken some time to see the effects, but in the past few years, we’ve really seen the impact that EMV cards have had in reducing fraud for many countries around the world.

COCARD: EMV is new for many business owners. So I’m sure you understand how such a change might make people anxious. What would you say to assuage the fears of business owners everywhere?

Chip: Well, first the sky is not falling. It might seem like it, but it’s not. The proof is that it’s already been successful in other places, and the US is simply one of the few developed nations that has not adopted this technology. EMV, through its authentication process, is really what makes these cards, our cards, more secure. So they are a safe and secure way to pay for things. We think that any business owner can appreciate the feeling of comfort that security brings.  The big thing for business owners to remember is that banks have a five year plan and that only 21% of US cards will have the embedded chip by the October 1st liability shift..

COCARD: Anything else you’d like business owners out there to know?

Terminal: We just want you all to stay informed. Keep learning. The more you know, we think the less you’ll feel out of your element with something that can benefit your business.

COCARD: Thanks Chip. Thanks Terminal. You were both great. We appreciate that you were able to take time out of your busy schedules—you two are in high demand—to spend a few minutes with us at COCARD. Have a great day.

Chip: You too.

Terminal: Yeah, thanks COCARD.

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The Basic Guide to EMV

FullSizeRenderMaybe you’ve already gotten a glimpse; a customer pulls a credit card out of his or her wallet, and as they swipe, you see a chip that’s embedded in the card. Don’t freak out. You don’t have to work at Google to get it. You just have to understand a few simple points about this new chip.

Let’s demystify the mystery, decode the data, and simplify the complexity of EMV.

Use these tips as a basic guide to bring your company into a new era of safer, more secure transactions.

 

• Update, update, update. EMV technology is new to the US, and the truth is that not all POS machines are already EMV-capable. What this means is that you should check both your hardware and software to see which components (whether some or all) should be updated, which brings us to our next point.

• Stay connected with all parties involved. No EMV machine is an island unto itself. Your POS system requires cooperation with your bank, processor, and other individuals or companies connected to your POS system. Find out what they have to say about EMV to stay current with any updates regarding the technology. It will allow for a more seamless transition.

• Think smart. Plan ahead, and stay one step ahead of the game. Once you’ve got the ball rolling on updating your POS system, consider other ways in which your system can stay smart. This includes considering a cloud-based POS or tablet solution like Revonu POS by COCARD.

• Consider COCARD. If you are considering a POS provider, we have a number of options available for POS systems and can help you decide if a new system is right for you.

• Carry an umbrella. You should always plan for a rainy day. Although it’s unlikely, there is always the slight possibility that your POS will break down. It isn’t fair, we know; but stuff happens. You should make a back-up plan to prepare for the off chance of the unexpected. Did you know that the Revonu package by COCARD includes a FREE EMV terminal?

• Teach your employees to fish. We promise, this is the last metaphor. Here at COCARD, we believe that employees should be trained in the ways of EMV. That means that they should understand the technology and know how to use it. After all, having truly knowledgeable employees makes the company look good.

So that’s it, six key points to remember about EMV. As you continue to learn more about this new technology, use this as a basic guide during your company’s transition to EMV.

The EMV experts at COCARD are available to answer any questions you may have!
800-317-1819 or support@cocard.info

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Say goodbye to a one-size-fits-all solution for your business and say hello to Revonu!

A white revonu point-of-sale system showing android tablet with restaurant pos software running.Integrated hardware,cloud software & payment solutions.

Spend more time on the front-end of your business with our simple and cost-effective combined point of sale solution. By pairing state-of-the-art hardware with reliable cloud software and PCI compliant merchant processing, we’ve eliminated the hassle of dealing with multiple providers while allowing access to your business 24/7.

For more information about Revonu call 1-800-317-1819, email revonu@cocard.info or visit Revonu at http://cocard.info/products/revonu/

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Merchants Show Increased Demand for Integrated POS

NMPL5275-1024x682-1024x6821-1024x682Basic processing systems will no longer cut it in the payment processing industry. A terminal is viewed as the bare minimum in today’s market, and merchants are finding it more necessary to integrate multiple technologies in their software applications. Now merchants are able to run their entire business and collect payments on the same device.

Aside from the decrease in technology prices, tablet technology now allows merchants to get all of the products they normally couldn’t afford in one simple tool. When this is coupled with the fact that merchants are becoming more skilled and innovative in the payment industry, it becomes apparent that tablet based systems is the answer to all payment processing problems.

POS systems used to cost thousands of dollars, but now with integrated technology, merchants are able to afford the programming with rates as low as $50 a month. Also, the fact that different merchants required varied solutions gives more power to integrated POS systems. Systems that cover more bases and provide more solutions are being created on a more frequent basis, and industry specific tools are developing rapidly.

Because the industry standard for tools has changed so much, it is more important than ever that your POS system is top of the line. CoCard not only provides state of the art POS programming for tablets and devices, but also has a mobile payment application called ‘CCMobile’ that completely integrates a merchant’s business transaction data. Whether your business is in retail, restaurants, or any other industry specific trade, allow CoCard to provide cutting-edge POS solutions to simplify your daily process and reduce expenses. Call us for more information!

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