Last week we introduced Chip and Terminal, who have a lot to say about EMV, mainly because they are the main components in EMV technology. So we were lucky enough to be able to book a slot on their busy schedule this fall season to interview them and ask them a few questions. Personally, we think they’d be great on Bravo, but they might have competition with a real housewife or two.
COCARD: Hi Chip. Hi Terminal. We’re so glad that we could ask you two a few questions about EMV. Really, we’re honored. Could you just start by telling us a little bit about yourselves?
Chip: Sure, well I’m Chip, and I’m the small chip that’s embedded in credit cards with EMV technology. Banks have already started transitioning to cards including yours truly, and plan on having all cards in the US utilizing EMV technology within five years.
Terminal: I’m Terminal, and all cards containing chips, will be dipped into terminals to be read. I like to say that I give new meaning to dipping the chip. I provide a one-time code to authenticate the card. Because of this, your data is protected, preventing a person from stealing a code that is only good for one transaction.
COCARD: So when did you first realize that you worked so well together, that you were a great team?
Terminal: I’ll take this one Chip. We’ve had a couple of countries really benefit from EMV technology. There’s the UK, which reduced fraud by more than half between 2004 and 2013 upon implementing EMV cards. Then there’s Canada, eh, that started the EMV roll-out in 2003 and reported fraud of $29.5 million (CAD), down 79% from 2009, which was $142 million (CAD). So I would say that it’s taken some time to see the effects, but in the past few years, we’ve really seen the impact that EMV cards have had in reducing fraud for many countries around the world.
COCARD: EMV is new for many business owners. So I’m sure you understand how such a change might make people anxious. What would you say to assuage the fears of business owners everywhere?
Chip: Well, first the sky is not falling. It might seem like it, but it’s not. The proof is that it’s already been successful in other places, and the US is simply one of the few developed nations that has not adopted this technology. EMV, through its authentication process, is really what makes these cards, our cards, more secure. So they are a safe and secure way to pay for things. We think that any business owner can appreciate the feeling of comfort that security brings. The big thing for business owners to remember is that banks have a five year plan and that only 21% of US cards will have the embedded chip by the October 1st liability shift..
COCARD: Anything else you’d like business owners out there to know?
Terminal: We just want you all to stay informed. Keep learning. The more you know, we think the less you’ll feel out of your element with something that can benefit your business.
COCARD: Thanks Chip. Thanks Terminal. You were both great. We appreciate that you were able to take time out of your busy schedules—you two are in high demand—to spend a few minutes with us at COCARD. Have a great day.
Chip: You too.
Terminal: Yeah, thanks COCARD.Read MoreRead More
Maybe you’ve already gotten a glimpse; a customer pulls a credit card out of his or her wallet, and as they swipe, you see a chip that’s embedded in the card. Don’t freak out. You don’t have to work at Google to get it. You just have to understand a few simple points about this new chip.
Let’s demystify the mystery, decode the data, and simplify the complexity of EMV.
• Update, update, update. EMV technology is new to the US, and the truth is that not all POS machines are already EMV-capable. What this means is that you should check both your hardware and software to see which components (whether some or all) should be updated, which brings us to our next point.
• Stay connected with all parties involved. No EMV machine is an island unto itself. Your POS system requires cooperation with your bank, processor, and other individuals or companies connected to your POS system. Find out what they have to say about EMV to stay current with any updates regarding the technology. It will allow for a more seamless transition.
• Think smart. Plan ahead, and stay one step ahead of the game. Once you’ve got the ball rolling on updating your POS system, consider other ways in which your system can stay smart. This includes considering a cloud-based POS or tablet solution like Revonu POS by COCARD.
• Consider COCARD. If you are considering a POS provider, we have a number of options available for POS systems and can help you decide if a new system is right for you.
• Carry an umbrella. You should always plan for a rainy day. Although it’s unlikely, there is always the slight possibility that your POS will break down. It isn’t fair, we know; but stuff happens. You should make a back-up plan to prepare for the off chance of the unexpected. Did you know that the Revonu package by COCARD includes a FREE EMV terminal?
• Teach your employees to fish. We promise, this is the last metaphor. Here at COCARD, we believe that employees should be trained in the ways of EMV. That means that they should understand the technology and know how to use it. After all, having truly knowledgeable employees makes the company look good.
So that’s it, six key points to remember about EMV. As you continue to learn more about this new technology, use this as a basic guide during your company’s transition to EMV.
The EMV experts at COCARD are available to answer any questions you may have!
800-317-1819 or email@example.com
Let us tell you about our simple and cost-effective combined point of sale solution. It’s Revonu; helping main street generate more revenue.Read MoreRead More
Spend more time on the front-end of your business with our simple and cost-effective combined point of sale solution. By pairing state-of-the-art hardware with reliable cloud software and PCI compliant merchant processing, we’ve eliminated the hassle of dealing with multiple providers while allowing access to your business 24/7.Read MoreRead More
Basic processing systems will no longer cut it in the payment processing industry. A terminal is viewed as the bare minimum in today’s market, and merchants are finding it more necessary to integrate multiple technologies in their software applications. Now merchants are able to run their entire business and collect payments on the same device.
Aside from the decrease in technology prices, tablet technology now allows merchants to get all of the products they normally couldn’t afford in one simple tool. When this is coupled with the fact that merchants are becoming more skilled and innovative in the payment industry, it becomes apparent that tablet based systems is the answer to all payment processing problems.
POS systems used to cost thousands of dollars, but now with integrated technology, merchants are able to afford the programming with rates as low as $50 a month. Also, the fact that different merchants required varied solutions gives more power to integrated POS systems. Systems that cover more bases and provide more solutions are being created on a more frequent basis, and industry specific tools are developing rapidly.
Because the industry standard for tools has changed so much, it is more important than ever that your POS system is top of the line. CoCard not only provides state of the art POS programming for tablets and devices, but also has a mobile payment application called ‘CCMobile’ that completely integrates a merchant’s business transaction data. Whether your business is in retail, restaurants, or any other industry specific trade, allow CoCard to provide cutting-edge POS solutions to simplify your daily process and reduce expenses. Call us for more information!Read MoreRead More
When it comes to payment processing, every second counts. That’s why CoCard is constantly developing new technology solutions to meet industry needs for speed and reliability. A full-service credit card processing and merchant account services provider with a focus on technology, CoCard has offered complete payment processing solutions since 1989. Along the way, we have led the payment processing industry in developing new technologies and building customized client solutions. Serving large and small retail, internet, wireless and telephone/mail-order businesses and service providers around the world, CoCard’s innovative services allow clients to easily and affordably manage risk and accept payments of all kinds.
For immediate assistance:
Call 1.800.317.1819, email firstname.lastname@example.org,
or visit http://cocard.info/apply/ for a customized quote.
If you’re looking to launch a business sometime soon, one of your best moves may be to, well… move. According to a recent poll from NerdWallet (as published on CNN.com)
the following ten cities ranked as the best places in the U.S. to launch a startup right now.
1. Oklahoma City, Okla.
2. Miami, Fla.
3. Omaha, Neb.
4. Raleigh, N.C.
5. Nashville, Tenn.
6. Atlanta, Ga. (that’s where we live!)
7. Austin, Texas
8. Seattle, Wash.
9. Denver, Colo.
10. Memphis, Tenn.
Common traits among several of these cities include population growth, access to incubators, low costs of living and large startup communities. Add in high qualities of life, good food and gorgeous natural surrounds and you’ve got a win-win!Read MoreRead More
At CoCard, we’re devoted to making sure our clients find the POS systems best suited to their needs. So we’re thrilled to be adding the Clover POS system to our roster of services! In case you’re unfamiliar, a Clover Station is a cash register, terminal and POS system in one that allows business owners to accomplish a range of tasks within one inclusive system. With Clover, you can track your inventory, view reports, and manage employees, while juggling various other tasks. While this system can certainly be implemented at numerous business types, CoCard finds that Clover is the best fit for quick-service restaurants, full-service restaurants and specialty retailers. Thinking about switching? Call us at 1.800.317.1819 or drop us a quick line at email@example.com.Read MoreRead More
Since 1988, our Decatur-based financial services and technology firm has provided simple, secure and cost-effective electronic payment, data convergence and fraud prevention services for clients around the world. Offering advanced technology and truly personalized service, our consultants act as true partners, delivering customized solutions with integrity and anticipating our merchants’ needs.
A-AAccess is currently seeking a highly motivated and detail oriented QA Test Engineer Intern to perform software testing, design, planning, scripting and execution for a variety of key customer-facing and internal applications.
Applicants for employment in the U.S. must possess work authorization which does not require sponsorship by the employer for a visa.
To be considered for this opportunity, please submit your resume, a cover letter addressed to Ms. Brady, and salary requirements to firstname.lastname@example.org.Read MoreRead More