New Year, Newer You: 4 Things To Remember As 2018 Moves Along

Wild flower

As we find ourselves in the second month of 2018, we at COCARD would like to do a quick check in for any New Year’s resolutions you may have made this year, or things that you’d like to improve on for the upcoming year. From money management skills to planning, how have you been doing with these things since January 1st?

 

  1. Managing cash flow

 

How do you manage the money that goes in and out of your business? Money is the lifeline that keeps your doors open, and your business running. Without it, you and your business will have a difficult time existing. Did you know that 82% of startups and small businesses fail because of a lack of cash flow, according to a study from U.S. Bank, a financial services company? So take stock of where your money is coming from, and if needed, take stock of tip #2, reviewing your rates.

 

  1. Reviewing your rates and charging your worth

 

It is one thing to charge one rate as you start, but another thing to keep the same rate as you’ve gained more experience and can prove the value that you bring to another business or company. So look at rates in your industry, and make sure that you are charging a rate that fits your experience and worth. Anything less would be criminal, and would hinder your ability to bring in the right amount of money for your business and livelihood. So do your research, and even write down the value that you’ve provided to customers. Then set new rates.

 

  1. Staying on top of your industry-game

 

As a professional in your field, you should continue to learn. Learning doesn’t stop after you make a certain amount of money. It also doesn’t stop after you’ve reached a certain professional marker. To stay current and at the top of your game, you should read books, take courses, and attend events that will help you to keep developing your skills. In this way, your business will continue to evolve for the better, and can continue to compete in the marketplace.

 

  1. Focusing on what works

 

If you come up against obstacles or questions, you should focus on the things that work for you. If something isn’t working, toss it aside, and continue moving forward. This method allows you to make room for something else in the future, something potentially much better than what you had before.

As the year progresses, it is important for us as business owners to take stock of the roads we are taking and how we will get there, to our destinations. For all of us, “there” often means profitability along with a strong bond with our customers.

What else have you taken stock of as a business owner since this year has started?

 

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6 Retail Marketing Strategies You Should Try in 2018

It’s 2018, nearly February and I have been thinking about strategy, retail strategies to be precise.  Have you thought about your marketing strategy for 2018?  This article might help, it’s full of useful information, take a look and let me know what you think or call me and let’s exchange ideas!   Nelda

 

6 Retail marketing strategies you should try in 2018

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Reasons for Restaurants to Go Organic!

I have written before about my garden and passion for organic foods and organic restaurants.  I found this article today and thought it worthy of sharing with our restaurant customers.  Let me know what you think!  Nelda

https://www.thebalance.com/restaurants-go-organic-2538365

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Mr. Chip the Credit Card

How Do You Show Your Customers That You Appreciate Them?

Anthropomorphic cartoon EMV card smiling

 

It’s a new year, and if you’re still going strong as a business, there’s one reason why—and that reason is your customers.

Have you taken a moment to simply say thanks?

There are many ways that you can show your appreciation to the people and businesses who help keep your doors open.

Here are three ways that you can show gratitude to your clients:

  1. Introduce a loyalty program. From e-commerce to restaurants to department stores, loyalty programs inspire brand loyalty by offering perks for those who are a part of the program. So, if you are a restaurant, why not offer a free dessert or discounted meal on a patron’s birthday?
  2. Share a book or an industry-specific memento. Sharing a book offers two benefits. It shows your customers that you are making an effort to grow and build on your industry know-how. Second, your client will be able to learn more about you as a company, and have an interesting reason to start up a conversation next time he or she says hello.
  3. Feature customers on your website. Take the opportunity to tell a story about how your client used your product or service and benefited from it. Having someone say something great about you is much more beneficial than saying something positive about yourself. So, use the resources you already have to drum up positive press, and your customers will be glad to gain free exposure for their work as well.

These are just a few ideas. You might already have some customer appreciation hacks of your own. What others would you add to the list?

 

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It’s time to offer an IPAD POS Solution to your restaurant clients

Our team has found that selling a merchant what they want instead of trying to sell them what you offer is the easiest sale.  With dozens of years of experience in the point of sale business, we see smiles on the faces of our clients when we talk about our IPAD POS Solution.   The cashiers are comfortable with it, the form factor is customizable, and the cloud component is expected.

Would you like to offer Ipad POS Solutions to your merchants?

You can’t beat the affordability and ease of use, give me a call for more details!

Ryan Christman

National Sales Manager

ryan@cocard.info
http://www.cocard.info

Toll Free: 800.317.1819
ATL: 404.499.9944 ext. 4360
Fax: 678.578.4380

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Let’s Talk About Food!!

Striped tomato

Have you got a favorite restaurant or maybe you are a chef and want to share your favorite recipe?  Let’s talk about it, share because I want to know and others do too.  I am into organic gardening, I have a garden and I love everything about it; the dirt in my toes, the fresh veggies in a basket, on the table and finally on a plate, I love it all!  I recently found this blog with some great organic recipes check it out and please share your loves, your favorites a little bit of you.  Nelda

http://www.sproutedkitchen.com/

 

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