CHip-B-W-968x1024

A Sky Without Limits, or Infinity and EMV

CHip-B-W-968x1024Chicken Little once said that the sky is falling.  Yet it still remains intact above us.  So while the transition from magnetic stripe to EMV might seem like a shift of cataclysmic proportions, the sky is not falling.  Your company will successfully transition from magnetic stripe to EMV (many already have), and next time you look outside your window, you’ll see the billowy clouds resting above, and not on the ground.

Yet we also understand that with anything new comes fear.  It’s normal.  So we’ve put together a few facts to calm your nerves.  We want you—the sagacious business owner that you are—to continue to make calm, smart decisions over the course of the transition.

Are you with us?  Well, here goes:

  • A transaction using EMV technology will take around 60 seconds compared to under 2 seconds with a magnetic stripe card. Magstripe cards are swiped and provide the terminal with the credit card number and expiration date, which can be easily copied by a card reader.  EMV terminals, on the other hand, require customers to “dip” the chip and verify customer data, which takes just a short while longer.  During this time, the Chip and Terminal begin a conversation.  Chip says, “Please authorize this transaction.”   Terminal replies, “I’ll need to make sure you’re valid.  I’ll also need to provide your card with a special code unique to this transaction because we can’t have any fraudsters trying to take your info.”  Chip responds, “Sounds great.”  Terminal says, “Now please sign, or enter your pin number.”  EMV takes a few more seconds than a magstripe transaction, but your data is more secure. 

 

  • Don’t panic. Although EMV has been adopted in Europe for over a decade, cards in the US still have a magnetic stripe.  Card companies have accounted for the ongoing transition by allowing terminals to still accept magnetic stripe cards. Card issuers expect the full transition to take anywhere from three to five years.

 

  • The term “liability shift” sounds pretty intense, like if you’re not prepared, the earth will shift, and you’ll fall off the edge of it. Oh, Copernicus.  Well, flat-earth jokes aside, the liability shift is not that cruel.  It is simply a method to eliminate fraud.  Starting October 2015, the party—either the business or banking institution—with the lesser technology will be responsible for the cost of fraud.  Instead of thinking of the liability shift as a way for others to make money off of your hard work, think of it instead as a way to ensure all parties are working together to eliminate fraud, which cost US consumers $16 billion last year alone.

 

In short, the sky is not falling, and EMV is not the end of the world.  Instead, it seems to be the beginning to new possibilities for business owners.  It might be an uncharted territory, but EMV will provide companies with the tools to chart their own course by allowing them to directly address fraud, a concern that leaves many involved feeling powerless.  So next time you look at the sky, we at COCARD hope that you view it with possibility, and nothing less than that.

Read MoreRead More
emv

The Truth About EMV!

emv

True.  Bats see just fine, and in spite of the idiom “blind as a bat”, bats really have no reason to serve as the benchmark for people with less than perfect eyesight.

Popular myths aside, fall is indeed upon us, which means that the start date of October 1st for the liability shift is near.  Are you prepared?

To test your EMV preparedness, see if you can determine whether each statement is true or false.

There really is no proof that EMV is a safer way to protect data.

False, false, and false.  Let’s look at two case studies.  Since introducing EMV technology in 2004, the United Kingdom reported 62% less fraud in 2013.  Canada has also reduced fraud losses to $29.5 million since transitioning to EMV technology.  Fraud in Canada is down 79% from losses in 2009 ($142 million).  With EMV technology responsible for the significant decrease in fraud in the UK and Canada, the technology aims to also decrease fraud in the United States as well, which currently accounts for nearly half of fraud worldwide.

All businesses—small and large—should be EMV-compliant.

True.  No business is too small to adopt EMV technology.  While it might be assumed that businesses with larger sales should adopt this technology, small businesses should also be sure to protect their sales as well.  Leave it to a pesky fraudster to think ahead and target a small business because the merchant assumed that fraudsters only targeted larger companies.  Prevent being caught off guard by being one step ahead of those who want to steal from you.

Adopting EMV technology is expensive.

For the business owner that thinks long term, false.  The average cost of an EMV terminal is between $400 and $700.  The average bill on a fraudulent card is $399.  You do the math.  While one fraudulent transaction probably won’t destroy you, starting October 1st, you, and not the associated bank, will be responsible for repaying losses resulting from fraud if your business is NOT EMV compliant.  You will also be penalized for the fraud that could have been avoided by installing an EMV card terminal.  When you add it all up, $400 to $700 is a small investment compared to the possible cost of not adopting the technology.  What’s more, card processors such as COCARD often discount card readers.  So call us today, and we will work within your budget.

In addition to business owners, employees should also be trained on how to properly use EMV technology.

True.  While you are schooling yourself on the ABC’s of EMV, don’t leave your employees in the dark.  Whether through workshops, a training program, or printed manuals, employees should understand how card terminals work for both themselves and customers who need assistance.  COCARD can work with you to develop a training program that’s right for your company.

So how did you do?  Did you get the right answers?  Regardless, this information will be useful as your company prepares for the coming liability shift and transition to EMV.  With foresight, you can protect your company from fraud and ensure, to the best of your ability, an environment that maximizes both security and profits.  There’s nothing batty about it, EMV we mean.

 

Read MoreRead More
A white revonu point-of-sale system showing android tablet with restaurant pos software running.

Say goodbye to a one-size-fits-all solution for your business and say hello to Revonu!

A white revonu point-of-sale system showing android tablet with restaurant pos software running.Integrated hardware,cloud software & payment solutions.

Spend more time on the front-end of your business with our simple and cost-effective combined point of sale solution. By pairing state-of-the-art hardware with reliable cloud software and PCI compliant merchant processing, we’ve eliminated the hassle of dealing with multiple providers while allowing access to your business 24/7.

For more information about Revonu call 1-800-317-1819, email revonu@cocard.info or visit Revonu at http://cocard.info/products/revonu/

Read MoreRead More
NMPL5275-1024x682-1024x6821-1024x682

Merchants Show Increased Demand for Integrated POS

NMPL5275-1024x682-1024x6821-1024x682Basic processing systems will no longer cut it in the payment processing industry. A terminal is viewed as the bare minimum in today’s market, and merchants are finding it more necessary to integrate multiple technologies in their software applications. Now merchants are able to run their entire business and collect payments on the same device.

Aside from the decrease in technology prices, tablet technology now allows merchants to get all of the products they normally couldn’t afford in one simple tool. When this is coupled with the fact that merchants are becoming more skilled and innovative in the payment industry, it becomes apparent that tablet based systems is the answer to all payment processing problems.

POS systems used to cost thousands of dollars, but now with integrated technology, merchants are able to afford the programming with rates as low as $50 a month. Also, the fact that different merchants required varied solutions gives more power to integrated POS systems. Systems that cover more bases and provide more solutions are being created on a more frequent basis, and industry specific tools are developing rapidly.

Because the industry standard for tools has changed so much, it is more important than ever that your POS system is top of the line. CoCard not only provides state of the art POS programming for tablets and devices, but also has a mobile payment application called ‘CCMobile’ that completely integrates a merchant’s business transaction data. Whether your business is in retail, restaurants, or any other industry specific trade, allow CoCard to provide cutting-edge POS solutions to simplify your daily process and reduce expenses. Call us for more information!

Read MoreRead More
silver American express chip card shown dipped, or being processed, in an emv terminal

Are You Ready for EMV?

silver American express chip card shown dipped, or being processed, in an emv terminalYou are probably hearing a lot about EMV in the news and maybe even receiving a few scary calls from merchant service providers who imply that EMV has something to do with PCI Compliance.  For the record EMV has NOTHING to do with PCI Compliance and no matter what software you are running on your POS COCARD can manage your EMV. Relax, COCARD is ready for EMV and we are here to help YOU be ready too.

A little background: EMV stands for Europay, MasterCard and Visa; it is the global standard for cards equipped with computer chips and the technology used to authenticate chip-card transactions.  Have you heard about all the data breaches in the last few years? EMV is the card association’s answer to these breaches, the technology has been used in Europe for more than 10 years and they have seen a drastic reduction in credit card fraud.

What happens?

In the beginning your exposure will be minimal because the only liability for fraud will be with cards that have chips implanted.  However, as time goes on, and if EMV becomes the new standard, your exposure will increase. If a chip card is used at a business that has not changed its system to accept chip technology and this chip card is fraudulent then the counterfeit card can be successfully used and cost of this fraud will fall back on the merchant.

What does this new technology mean to your business?

The switch to EMV means adding a new in-store technology to your current processing system or not.  Chances are you may already be EMV ready but in either case don’t worry, COCARD is here to help! Most importantly the EMV technology means greater protection against fraud in your business.

For ongoing updates and the most current information about EMV, PCI, card association updates and fraud alerts like us on Facebook and follow us on Twitter.

Read MoreRead More
Clover, a point of sale system which accepts contactless payments and EMV cards, shown in white with receipt printer and barcode scanner.

Feeling Lucky? Try Clover!

Clover, a point of sale system which accepts contactless payments and EMV cards, shown in white with receipt printer and barcode scanner.

At CoCard, we’re devoted to making sure our clients find the POS systems best suited to their needs. So we’re thrilled to be adding the Clover POS system to our roster of services! In case you’re unfamiliar, a Clover Station is a cash register, terminal and POS system in one that allows business owners to accomplish a range of tasks within one inclusive system. With Clover, you can track your inventory, view reports, and manage employees, while juggling various other tasks. While this system can certainly be implemented at numerous business types, CoCard finds that Clover is the best fit for quick-service restaurants, full-service restaurants and specialty retailers. Thinking about switching? Call us at 1.800.317.1819 or drop us a quick line at sales@cocard.info.

SEE THE CLOVER POS HERE

Read MoreRead More

Merchants Show Increased Demand for Integrated POS

NMPL5320

Basic processing systems will no longer cut it in the payment processing industry. A terminal is viewed as the bare minimum in today’s market, and merchants are finding it more necessary to integrate multiple technologies in their software applications. Now merchants are able to run their entire business and collect payments on the same device.

Aside from the decrease in technology prices, tablet technology now allows merchants to get all of the products they normally couldn’t afford in one simple tool. When this is coupled with the fact that merchants are becoming more skilled and innovative in the payment industry, it becomes apparent that tablet based systems is the answer to all payment processing problems.

POS systems used to cost thousands of dollars, but now with integrated technology, merchants are able to afford the programming with rates as low as $50 a month. Also, the fact that different merchants required varied solutions gives more power to integrated POS systems. Systems that cover more bases and provide more solutions are being created on a more frequent basis, and industry specific tools are developing rapidly.

Because the industry standard for tools has changed so much, it is more important than ever that your POS system is top of the line. CoCard not only provides state of the art POS programming for tablets and devices, but also has a mobile payment application called ‘CCMobile’ that completely integrates a merchant’s business transaction data. Whether your business is in retail, restaurants, or any other industry specific trade, allow CoCard to provide cutting-edge POS solutions to simplify your daily process and reduce expenses. Call us for more information!

Read MoreRead More

Bitcoin Seeks to Expand ATM Services

Screen Shot 2014-07-08 at 12.04.17 PM

New Bitcoin ATMs continue to propel the currency forward

Bitcoin payment is still a highly controversial topic; many people don’t know what to make of it, many see it as illegitimate, and many don’t know what it is at all. Although it receives mixed reviews from economists and investors alike, the continued expansion of Bitcoin usage has caused an entirely new payment industry to arise.

As many people know, Bitcoin is a digital payment system that can be exchanged as a form of cryptocurrency. Individually valued at hundreds of USD per coin, the exchange of coins for goods, services, and even paper money has become a point of interest. In the wake of this increased interest, Lamassu Inc. has moved forward in the production of Bitcoin ATMs.

Lamassu has developed new software named Rakia, which will allow its operators to provide remittance services, bill payments and airport cash exchange. Lamassu Bitcoin machines originally only allowed users to exchange their paper money to buy Bitcoins, but since May, users have been able to receive cash in exchange for coins as well.

The software is open source, and developers are able to work with Rakia to further improve its functionality. Lamassu also keeps the Bitcoin theme of decentralization alive, allowing operators to personally decide their prices, commission rates, and partners.

Bitcoin continues to strengthen its argument as a legitimate currency with its innovate technologies. Does this mean that eventually Bitcoin may become the real deal? Comment and let us know!

Read MoreRead More

New Bitcoin Debit Cards may make cryptocurrency a universal coinage

btcpile1

The Bitcoin craze that began a few years ago is yet another one of the unforeseen curveballs that the internet has thrown at us. Although this form of electronic payment may seem futuristic and innovative—and to some parties, illegitimate—there’s no denying that it has altered the landscape of peer to peer payment forever. With financial service institution “Xapo” set to launch a Bitcoin debit card this month, it brings to question what exactly the future of this cryptocurrency and other open source payments may be.

For those who are a little less tech savvy, Bitcoin is a form of digital payment used to purchase goods, services, or merely trade among consumers. Bitcoins are earned through a process called “mining”, where users connect their computer to a server to process countless other Bitcoin transactions. These transactions go to an independent Bitcoin ledger called the “block chain”.

As users gain more Bitcoins, the processing of mining becomes increasingly difficult, and block chain rewards decrease per every block mined. There are only a finite amount of Bitcoins, and this method of accumulation is only expected to last until about 21 million Bitcoins are created. By that point, the only way to make a profit off of Bitcoins will be through payment transaction fees. This could possibly explain why finding alternative ways to use and transfer Bitcoins has become a topic of interest.

According to www.coindesk.com, the Bitcoin debit card will act the same as a regular debit card, and will be usable at any location a Mastercard can be used. Zapo analyzes the user account registered to the card, and then sells the appropriate amount of Bitcoins through the Bitcoin exchange service “Bitstamp”. The merchant will receive whatever localized currency is accepted in the area, so businesses will still receive real money, not Bitcoins.

With Bitcoin value currently fluctuating near $600 USD per coin on www.bitcoinexchangerate.org, this is a huge step forward for the use of this peculiar digital currency. Now, owners and investors will have legitimate ways to spend their Bitcoins on goods and services outside of the internet. But what affect will this new service have on the market value and liquidity of Bitcoins? Will this make Bitcoin a more legitimate form of payment? Bitcoins were highly popular, largely because their fees were so much lower than those of regular credit card processors; how will this affect the price relationship, and what affect will this debit system have on other merchant payment systems? What do you think? Let us know!

Read MoreRead More