While COCARD’s REVONU POS is already well known for powering payments at restaurants, salons, and retail establishments, it also helps Holy Cross Monastery manage their gift shop inventory, payments and book sales.
Brother Scott: Our system is in the gift shop where we sell a mixture of books, religious gifts, candy bars and snacks.
Brother Scott: We have been working with COCARD for a while, primarily because the previous POS system we were using had recommended COCARD as a merchant services provider. Also, when EMV came about we were looking at how to accommodate that. We had the option to stay with a previous system or change to what COCARD was recommending. COCARD’s support had always been quite good so we felt confident in going with their recommendation, which was REVONU POS.
Brother Scott: The previous software we used had been minimally updated since the 90’s. So, now that we have been able to use the newer technology, particularly the cloud based software to access the back office from anywhere, our store has been running a lot smoother.
Brother Scott: Again, the newer technology and back office cloud integration is great! Also the staff in the store really like the ease of the touch- screen functions on the terminal.Read MoreRead More
With the liability shift here, we know that you’ve already got a lot on your plate. So we’re going to just take it easy and go over a few terms you may have already seen or will see as you continue to learn about EMV. This list can serve as a simple pocket reference during the transition. Print it out even, and refer to it as needed when reading your next article or blog post about EMV. We want the transition to be worry-free.
EMV: Short for Europay, Mastercard, and Visa, the developers of the card
Chip-enabled card: A credit card enabled with a microchip; also referred to as “chip and pin” or “chip and signature”, depending on the cardholder verification method
Fraud: the criminal use of a person’s credit card information to make unauthorized transactions
With the transition to EMV terminals, the US aims to decrease fraud. The US currently accounts for nearly half of all worldwide fraud. On a positive note, the EU has decreased card fraud by 80% since completing its transition to EMV cards, which means the US transition should be successful.
Liability shift: Starting October 1st the responsibility for fraudulent transactions switched to the party with the least EMV-capable technology
If fraud occurs with a non-EMV bank card, the bank is responsible. If fraud occurs as a result of a merchant’s POS system that can’t accept EMV-cards, the merchant is responsible. Only 20-30% of merchants are expected to use EMV-capable terminals by October 1st, with the remainder throughout the three to five-year transition period. So if you’re not there yet, don’t freak out. COCARD can work with you to determine a POS system that is right for your company’s needs.
Transaction authorization: When a chip card goes through rules set by the card-issuer to determine whether the transaction can be authorized; transactions can be authorized either online or offline
Card authentication: the process of making the card authentic or unique by providing a one-time code for the transaction
If someone does manage to actually steal this code and use it, the transaction would be declined since the code was already used.
Cardholder verification (CVM): how the issuer and merchant verify that the cardholder and the person with the card are one and the same. An EMV-terminal might require a pin, signature, or for low risk transactions, no verification method.
Mag-stripe card: Cards with a magnetic stripe on the back. Much of the world has already switched completely to EMV-cards, and the full-scale transition in the US is currently underway. Cardholder data on mag stripe cards is easy to steal using a simple card reading machine.
Cryptogram: A one-time code created during online authorization; a cryptogram validates that the chip and issuer are not counterfeit
That’s it. We hope that this glossary of terms is short and sweet, and that it provides simple definitions for terms that are often times used when discussing EMV.
And now that October 1st has come and gone we’re sure that your still standing strong. So don’t worry. Instead, continue to read up on EMV and take the information that is most valuable to you as a business owner. If you’ve got any questions, we at COCARD will be happy to assist. Feel free to give us a call at 800-317-1819.Read MoreRead More
Last week we introduced Chip and Terminal, who have a lot to say about EMV, mainly because they are the main components in EMV technology. So we were lucky enough to be able to book a slot on their busy schedule this fall season to interview them and ask them a few questions. Personally, we think they’d be great on Bravo, but they might have competition with a real housewife or two.
COCARD: Hi Chip. Hi Terminal. We’re so glad that we could ask you two a few questions about EMV. Really, we’re honored. Could you just start by telling us a little bit about yourselves?
Chip: Sure, well I’m Chip, and I’m the small chip that’s embedded in credit cards with EMV technology. Banks have already started transitioning to cards including yours truly, and plan on having all cards in the US utilizing EMV technology within five years.
Terminal: I’m Terminal, and all cards containing chips, will be dipped into terminals to be read. I like to say that I give new meaning to dipping the chip. I provide a one-time code to authenticate the card. Because of this, your data is protected, preventing a person from stealing a code that is only good for one transaction.
COCARD: So when did you first realize that you worked so well together, that you were a great team?
Terminal: I’ll take this one Chip. We’ve had a couple of countries really benefit from EMV technology. There’s the UK, which reduced fraud by more than half between 2004 and 2013 upon implementing EMV cards. Then there’s Canada, eh, that started the EMV roll-out in 2003 and reported fraud of $29.5 million (CAD), down 79% from 2009, which was $142 million (CAD). So I would say that it’s taken some time to see the effects, but in the past few years, we’ve really seen the impact that EMV cards have had in reducing fraud for many countries around the world.
COCARD: EMV is new for many business owners. So I’m sure you understand how such a change might make people anxious. What would you say to assuage the fears of business owners everywhere?
Chip: Well, first the sky is not falling. It might seem like it, but it’s not. The proof is that it’s already been successful in other places, and the US is simply one of the few developed nations that has not adopted this technology. EMV, through its authentication process, is really what makes these cards, our cards, more secure. So they are a safe and secure way to pay for things. We think that any business owner can appreciate the feeling of comfort that security brings. The big thing for business owners to remember is that banks have a five year plan and that only 21% of US cards will have the embedded chip by the October 1st liability shift..
COCARD: Anything else you’d like business owners out there to know?
Terminal: We just want you all to stay informed. Keep learning. The more you know, we think the less you’ll feel out of your element with something that can benefit your business.
COCARD: Thanks Chip. Thanks Terminal. You were both great. We appreciate that you were able to take time out of your busy schedules—you two are in high demand—to spend a few minutes with us at COCARD. Have a great day.
Chip: You too.
Terminal: Yeah, thanks COCARD.Read MoreRead More
Salvador was born in San Bernardino, CA and raised in Salt Lake City, UT. He now makes his home in Duluth, GA with his wife, Nelly and daughter Evelyn. Salvador plays soccer, hikes and loves taking pictures (mostly of Evelyn).
He is a great cook and thankfully likes to eat what he cooks!
When I asked Salvador if he could meet anyone in the world who would it be and why he responded: myself, it would be very interesting to see me through someone else’s eyes.
Around the office Salvador is known for his relentless testing abilities, we like to think of this as his super power. If we have new technology or equipment we are beta testing we want Salvador to do the testing so that we can repair, replace or upgrade before our customers ever use the technology or equipment. He really is a super hero!
Call our support team and ask for Salvador, he is ready to support your POS and your merchant account with one call.Read MoreRead More
Chicken Little once said that the sky is falling. Yet it still remains intact above us. So while the transition from magnetic stripe to EMV might seem like a shift of cataclysmic proportions, the sky is not falling. Your company will successfully transition from magnetic stripe to EMV (many already have), and next time you look outside your window, you’ll see the billowy clouds resting above, and not on the ground.
Yet we also understand that with anything new comes fear. It’s normal. So we’ve put together a few facts to calm your nerves. We want you—the sagacious business owner that you are—to continue to make calm, smart decisions over the course of the transition.
Are you with us? Well, here goes:
In short, the sky is not falling, and EMV is not the end of the world. Instead, it seems to be the beginning to new possibilities for business owners. It might be an uncharted territory, but EMV will provide companies with the tools to chart their own course by allowing them to directly address fraud, a concern that leaves many involved feeling powerless. So next time you look at the sky, we at COCARD hope that you view it with possibility, and nothing less than that.Read MoreRead More
True. Bats see just fine, and in spite of the idiom “blind as a bat”, bats really have no reason to serve as the benchmark for people with less than perfect eyesight.
Popular myths aside, fall is indeed upon us, which means that the start date of October 1st for the liability shift is near. Are you prepared?
To test your EMV preparedness, see if you can determine whether each statement is true or false.
There really is no proof that EMV is a safer way to protect data.
False, false, and false. Let’s look at two case studies. Since introducing EMV technology in 2004, the United Kingdom reported 62% less fraud in 2013. Canada has also reduced fraud losses to $29.5 million since transitioning to EMV technology. Fraud in Canada is down 79% from losses in 2009 ($142 million). With EMV technology responsible for the significant decrease in fraud in the UK and Canada, the technology aims to also decrease fraud in the United States as well, which currently accounts for nearly half of fraud worldwide.
All businesses—small and large—should be EMV-compliant.
True. No business is too small to adopt EMV technology. While it might be assumed that businesses with larger sales should adopt this technology, small businesses should also be sure to protect their sales as well. Leave it to a pesky fraudster to think ahead and target a small business because the merchant assumed that fraudsters only targeted larger companies. Prevent being caught off guard by being one step ahead of those who want to steal from you.
Adopting EMV technology is expensive.
For the business owner that thinks long term, false. The average cost of an EMV terminal is between $400 and $700. The average bill on a fraudulent card is $399. You do the math. While one fraudulent transaction probably won’t destroy you, starting October 1st, you, and not the associated bank, will be responsible for repaying losses resulting from fraud if your business is NOT EMV compliant. You will also be penalized for the fraud that could have been avoided by installing an EMV card terminal. When you add it all up, $400 to $700 is a small investment compared to the possible cost of not adopting the technology. What’s more, card processors such as COCARD often discount card readers. So call us today, and we will work within your budget.
In addition to business owners, employees should also be trained on how to properly use EMV technology.
True. While you are schooling yourself on the ABC’s of EMV, don’t leave your employees in the dark. Whether through workshops, a training program, or printed manuals, employees should understand how card terminals work for both themselves and customers who need assistance. COCARD can work with you to develop a training program that’s right for your company.
So how did you do? Did you get the right answers? Regardless, this information will be useful as your company prepares for the coming liability shift and transition to EMV. With foresight, you can protect your company from fraud and ensure, to the best of your ability, an environment that maximizes both security and profits. There’s nothing batty about it, EMV we mean.
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