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Jul 28 2015

The Basic Guide to EMV

Advice, Business, EMV, Industry, Tech, Uncategorized

FullSizeRender Maybe you’ve already gotten a glimpse; a customer pulls a credit card out of his or her wallet, and as they swipe, you see a chip that’s embedded in the card. Don’t freak out. You don’t have to work at Google to get it. You just have to understand a few simple points about this new chip.

Let’s demystify the mystery, decode the data, and simplify the complexity of EMV.

Use these tips as a basic guide to bring your company into a new era of safer, more secure transactions.

• Update, update, update. EMV technology is new to the US, and the truth is that not all POS machines are already EMV-capable. What this means is that you should check both your hardware and software to see which components (whether some or all) should be updated, which brings us to our next point.

• Stay connected with all parties involved. No EMV machine is an island unto itself. Your POS system requires cooperation with your bank, processor, and other individuals or companies connected to your POS system. Find out what they have to say about EMV to stay current with any updates regarding the technology. It will allow for a more seamless transition.

• Think smart. Plan ahead, and stay one step ahead of the game. Once you’ve got the ball rolling on updating your POS system, consider other ways in which your system can stay smart. This includes considering a cloud-based POS or tablet solution like Revonu POS by COCARD.

• Consider COCARD. If you are considering a POS provider, we have a number of options available for POS systems and can help you decide if a new system is right for you.

• Carry an umbrella. You should always plan for a rainy day. Although it’s unlikely, there is always the slight possibility that your POS will break down. It isn’t fair, we know; but stuff happens. You should make a back-up plan to prepare for the off chance of the unexpected. Did you know that the Revonu package by COCARD includes a FREE EMV terminal?

• Teach your employees to fish. We promise, this is the last metaphor. Here at COCARD, we believe that employees should be trained in the ways of EMV. That means that they should understand the technology and know how to use it. After all, having truly knowledgeable employees makes the company look good.

So that’s it, six key points to remember about EMV. As you continue to learn more about this new technology, use this as a basic guide during your company’s transition to EMV.

The EMV experts at COCARD are available to answer any questions you may have!
800-317-1819 or support@cocard.info

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Jul 23 2015

Have you heard about REVONU?

Admin

Business, New Product, Tech, Uncategorized

The complete POS solution for YOUR business!

Let us tell you about our simple and cost-effective combined point of sale solution. It’s Revonu; helping main street generate more revenue.

For more information about Revonu call – 1-800-317-1819 option #2, visit us on the web at: http://cocard.info/products/revonu/ or email revonu@cocard.info

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Jul 21 2015

Say goodbye to a one-size-fits-all solution for your business and say hello to Revonu!

Admin

Business, New Product, Tech, Uncategorized

Integrated hardware,cloud software & payment solutions.

Spend more time on the front-end of your business with our simple and cost-effective combined point of sale solution. By pairing state-of-the-art hardware with reliable cloud software and PCI compliant merchant processing, we’ve eliminated the hassle of dealing with multiple providers while allowing access to your business 24/7.

For more information about Revonu call 1-800-317-1819, email revonu@cocard.info or visit Revonu at http://cocard.info/products/revonu/

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Jul 08 2015

What EMV Means to You, The Business Owner

Admin

Business, Tech

FullSizeRender Did you know that nearly half of all credit card fraud worldwide occurs in the United States? Considering that only 24% of credit card sales are made in the US, this number is surprisingly high. To combat fraud, the United States is currently transitioning to credit cards that use EMV technology, which will increase security and reduce fraud for all credit card transactions. The technology is slated to revolutionize the way you do business by allowing merchants to transition to a safer standard of payment processing.

What exactly is EMV, you might ask? Taken from the name of its original developers Europay, Mastercard, and Visa, the technology includes a microchip embedded into a credit card that produces a one-time code each time it is used. A customer will still verify the transaction with either a signature, pin number or both. Small transactions, however, may not require either.

Because a new code is produced with each transaction, the cardholder’s personal information remains secure. Here’s why.

If a hacker does in fact steal information from a specific point of sale and replicates the card, the new card will be denied since the information on the original card changes with each new transaction. The stolen information is invalid—it was only valid with the cardholder at the time of purchase.

Cards with magnetic stripes, on the other hand, can be duplicated easily with a card-reading device. This device skims card information allowing criminals to create counterfeit cards.

Eighty countries have already adopted EMV chip technology. The United States will be one of the last countries to adopt this technology. By the end of 2015, the United States will have issued 70% of credit cards and 40% of debit cards as EMV cards.

What this means for merchants is that your business will need to soon become EMV-compliant, if it isn’t already.

The target date to acquire this technology will be October 1st of this year, at which point the Liability Shift starts. Merchants who are EMV-compliant will not be liable for losses due to card fraud; but if a merchant is not EMV-compliant, he or she will bear the cost of fraudulent activity. Prior to, banks were responsible for bearing the costs associated with card fraud.

To ease the transition, which is estimated to take three to five years, credit and debit cards issued in the United States will include both microchips and magnetic stripes.

The future of payment processing is upon us. Prepare your business to succeed by working with COCARD to transition to EMV technology today.

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Jun 15 2015

EMV and the Challenges that Face Payment Processing

Admin

Advice, Tech

Close-up view of chase EMV chip credit card

EMV and the Challenges that Face Payment Processing

In order for a business to run successfully, the simple act of paying for a product or a service using a credit card or a debit card should be efficient, fast, and most importantly, safe. And because it is money that is at stake here, there are a lot of regulations in place to make sure that the processing of payments using a card is safe and secure. One of the ways that makes card payments more secure is the EMV technology, where payment cards used in an ATM and POS terminals have been embedded with microchips. This form of payment technology has long been in use and is widely accepted in many regions such as Europe, Canada, and Asia Pacific. Ironically, the US – considered to have the largest number of plastic card users – is one of the countries that have not – yet – fully optimized this otherwise global standard.

The Advantages of EMV

Note that an EMV-embedded chip is a lot more secure than the traditional magnetic stripe method, especially when it comes to face-to-face credit/debit card transactions. Theft and credit card fraud is rampant now more than ever, but using this embedded chip has added another layer of protection against consumer fraud. Once the card has been inserted into a terminal, the payment will then be authenticated and processed using the EMV network. Also, the chip contained within the card is hard to duplicate, making it very hard for swindlers to duplicate your customer’ cards.

What Does This Mean for You?

If you are in the process of upgrading your accepted payment methods, it is important that your POS terminal also be equipped with an EMV chip card reader. You will create more credibility and garner more customers in the marketplace by utilizing this more safe and secure payment method. There will be increased consumer confidence which will drive up more sales and increase your profits in the long run.

What Happens When You Don’t Update

There have been changes made to the EMV Liability Shift. Currently, if a payment processing transaction has been approved and it turns out to be fraud, the card issuer is the one that absorbs the loss. With the new rule, however, liability shifts to the merchant who has not implemented the EMV technology. If and when fraud happens, the responsibility falls on the party who makes the transaction – which means YOU, the business owner.

How to Prepare Your Business for EMV Migration

All you have to do is update your card reader. It’s that simple. If you upgraded your POS recently, then your terminal is most likely already EMV-ready. Whatever the case may be, all you have to do is contact CoCard and we’ll help you understand what changes you need to make to prepare your business for the EMV migration.

Improving on your current payment processing system is not that complicated – and with CoCard’s help you will be able to implement EMV into your business.

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Merchants Show Increased Demand for Integrated POS

Admin

Business, New Product, Tech

NMPL5320

Basic processing systems will no longer cut it in the payment processing industry. A terminal is viewed as the bare minimum in today’s market, and merchants are finding it more necessary to integrate multiple technologies in their software applications. Now merchants are able to run their entire business and collect payments on the same device.

Aside from the decrease in technology prices, tablet technology now allows merchants to get all of the products they normally couldn’t afford in one simple tool. When this is coupled with the fact that merchants are becoming more skilled and innovative in the payment industry, it becomes apparent that tablet based systems is the answer to all payment processing problems.

POS systems used to cost thousands of dollars, but now with integrated technology, merchants are able to afford the programming with rates as low as $50 a month. Also, the fact that different merchants required varied solutions gives more power to integrated POS systems. Systems that cover more bases and provide more solutions are being created on a more frequent basis, and industry specific tools are developing rapidly.

Because the industry standard for tools has changed so much, it is more important than ever that your POS system is top of the line. CoCard not only provides state of the art POS programming for tablets and devices, but also has a mobile payment application called ‘CCMobile’ that completely integrates a merchant’s business transaction data. Whether your business is in retail, restaurants, or any other industry specific trade, allow CoCard to provide cutting-edge POS solutions to simplify your daily process and reduce expenses. Call us for more information!

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Who We Are

Admin

Business, Industry

FB_Banner_1

CoCard is an industry leader in Point of Sale / POS payment processing with advanced debit and credit card processing software and hardware.

Since 1999, CoCard has led the way in payment processing services, staying one step ahead of the curve. During this time, we’ve built a strong reputation in the processing industry and gained both the tools and management to turn your business into everything you have ever dreamed.

CoCard has also developed one of the most complete and robust selections of payment and authentication services in the industry, making CoCard the perfect option for a business that’s just getting on its feet, or one that’s been established for years.

What We Do

CoCard offers a wide selection of fully integrated, bank-neutral credit card and cash management products. We enhance our core-product offerings with best-in-class risk management and authentication tools. Your business’ security and safekeeping is the highest priority for CoCard.

We link merchants and entrepreneurs to customers and financial institutions, overseeing the secure transfer of funds. In seconds, we are able to securely process MasterCard, Visa, American Express, Discover, JCB and many other card types on behalf of any merchant card issuers.

Our Mission

Our mission is to make your electronic payment and authentication services simple, reliable, secure and cost effective. Simply put, we strive to offer you the best merchant services available.

HOW WE ACCOMPLISH OUR MISSION

Bank Certified and Recommended

Many merchant service providers claim to be as qualified and distinguished as CoCard, but very few have been certified and recommended by major banks. Bank certification ensures that all payment and financial systems have been rigorously scrutinized for accuracy and reliability. Banks only recommend organizations that have ample training and support mechanisms in place to serve their customers. Because CoCard is bank certified and recommended, you can be assured that we will serve your needs with the highest level of expertise.

Person-to-Person Service – One Call Resolution

CoCard works as a consultant for our customers. Our support technicians take the time to provide you with good advice and get you online fast and hassle-free. We are there for you when you need help the most. When you call our offices, you talk to a real person who can address your real needs. Stop arguing with an automated voice, and start conversing with a living, breathing professional.

Security

CoCard protects you and your customers with our industry-leading 4096-bit encryption and SSL. Our systems are monitored 24 hours a day by one of the leading firewall monitoring and intrusion detection firms. Any attempts at unauthorized access to our systems are immediately logged and appropriate security measures are taken. In addition, CoCard and its affiliates are all PCI compliant. Your business’ security and safekeeping are the highest of every employee’s priorities.

Speed

Every second counts for you and your customers. CoCard’s support and equipment ensures that your customer will be taken care of in a timely manner. Your marketing and sales strategies are optimized by efficient payment systems, so you spend less time calculating, and more time reaching potential clients.

Simplicity

CoCard specializes in electronic payments, so you don’t have to be an expert. We have a wide variety of integration methods and APIs available for all popular operating systems. We have invested in enterprise class servers and redundant data/banking feeds, and we hire skilled, trained technicians to oversee them all . Our systems are monitored 24 hours a day from 3 different locations to ensure that our services are always available to our clients.

Accuracy & Availability

With CoCard, your credit card transaction, electronic checks truncation, and gift and loyalty information is available to you for review 24 hours a day, seven days a week.

Flexibility

We want to earn your business, which is why CoCard is dedicated to building commerce solutions customized to your needs. In addition to integrating the best in third-party, risk-management services, we have developed many of our own services in-house. The CoCard system can be used for small-business segment applications, as well as large complex financial applications.

Low Cost / High Value

CoCard provides the best value in the industry with our extraordinary services at low cost. Some of the most recognized names in business have chosen the CoCard solution for their needs.

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