It’s a new year, and if you’re still going strong as a business, there’s one reason why—and that reason is your customers.
Have you taken a moment to simply say thanks?
There are many ways that you can show your appreciation to the people and businesses who help keep your doors open.
Here are three ways that you can show gratitude to your clients:
- Introduce a loyalty program. From e-commerce to restaurants to department stores, loyalty programs inspire brand loyalty by offering perks for those who are a part of the program. So, if you are a restaurant, why not offer a free dessert or discounted meal on a patron’s birthday?
- Share a book or an industry-specific memento. Sharing a book offers two benefits. It shows your customers that you are making an effort to grow and build on your industry know-how. Second, your client will be able to learn more about you as a company, and have an interesting reason to start up a conversation next time he or she says hello.
- Feature customers on your website. Take the opportunity to tell a story about how your client used your product or service and benefited from it. Having someone say something great about you is much more beneficial than saying something positive about yourself. So, use the resources you already have to drum up positive press, and your customers will be glad to gain free exposure for their work as well.
These are just a few ideas. You might already have some customer appreciation hacks of your own. What others would you add to the list?